Articles
Embracing the Absurd: The Dangers of Marketing Desperation
Firms must now compete with countless others for viewers’ attention; carefully crafting advertisements to meet their customers’ exact needs. In such a tempest of corporate messaging, some companies are resorting to stranger and more outlandish tactics to break through the noise.
The Good, the Bad, and the Baby Formula Shortage
Why care? With the impact on our personal lives not becoming apparent until catastrophe strikes, analyzing the strategy behind firms’ M&A decisions allows us to better predict and prepare for shifts in the corporate world.
