Articles
The Business of Being Impressive: How LinkedIn Culture Shapes Student Identity and the Mental Cost of Success
Behind the “thrilled to announce” posts lies a quieter reality: imposter syndrome, social comparison, and the pressure to keep up. In this recent editorial, Health & Innovation Editor Isabella Peng critiques LinkedIn's growing influence in academic spaces and its role in shaping students' identities. With the ever-growing pressure on students to build a personal brand on LinkedIn, this article examines how the platform has turned career development into a source of anxiety affecting student well-being. Peng draws on insights from seasoned career coaches to explore ways to propel the academic space toward a more authentic career culture.
Thinking Outside the Box: How the New York Times Crossword Changed the Game
In this article, Editor Amy Simcoe explains how the New York Times used daily puzzles as an innovative marketing strategy to broaden their engagement and drive new usership. Given that news sources are vying for their share in the attention economy, particularly against social media, this rollout gave the publication a leg-up against competitors. While this strategy allowed the NYT to bridge the gap between fun interactivity with their professional brand image, Simcoe explores how the Games app could set a precedent in blurring the lines between entertainment and news