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Today, circular economy strategies are changing from the compliance obligations of the past to profit drivers for the biggest companies. New regulations like Quebec's right-to-repair law and the EU's packaging rules push companies toward designing for reuse and recycling rather than disposal. McKinsey estimates circular models could unlock hundreds of billions in value for European consumer goods firms by 2030, largely because Scope 3 emissions dominate corporate footprints. IKEA demonstrates circularity through vertical integration and buy-back programs, while Rolls-Royce achieves it differently, where its "Power by the Hour" model charges airlines for engine performance.